What we do
Our insight is driven by knowledge and experience. We’ve spent our lives in the industry and apply that background to every service we provide. Put simply, we know how things work, and we know how to make them work better.
Our Experience will optimise your marketing spend by working with you on all aspects of your strategy and activity planning. Here at Integrated Marketing our aim is to establish a clear direction for all your marketing activity that integrates seamlessly into your business strategy and delivers results.
Your brand identity tells the world who you are, what you do and why they should come to you. We’ll get to know you by working with you as much as for you, and then use that knowledge to craft branding that reflects your ethos.
We apply our creative skills on everything from building a major brand from a blank piece of paper to brochures, flyers and ads for SMEs through to tenders and reports. Our creativity utilises two basic building blocks – deep rooted industry research and flexible visual expression. When we know you and what needs to be done we will find you the right creative solution.
Our in-house development team work at the cutting edge of the digital realm. Whatever we produce today, we’ll go one better tomorrow, keep us ahead of the curve and you ahead of the competition. From innovative web design, to email marketing and the creation of apps, we’ll handle all your digital marketing needs, including those you don’t realise you have.
Our Service Design, HR Marketing, Employer Branding and Learning & Development consultancy is built on a solid foundation of hands-on industry experience. Service Design leading to the best Customer Experience is at the heart of everything we do. We’ll build your Employer Brand and craft your message so that you attract the right talent. We’ll devise bespoke Learning & Development programmes and supportive materials ensuring your brand becomes part of the DNA of your people. HR Marketing as part of your Marketing Strategy ensures consistency of your brand throughout your customer journey.
I have known Arnold for more than 10 years and have worked with him in my last 2 companies. Aside from his creative insights, and his outstanding project management skills (managing a client is not the easiest thing to do, but he does it with aplomb), I believe his most valuable attribute for a client is his appreciation that it is not about the creative, but rather it is the rigour and tenacity to ensure a positive answer to the question: does the effort produce results and is there demonstrable value for money. In other words, he appreciates we are running a business and the effort must move the company towards the goal. Arnold “gets it” and everything he does is focused on “results” for the client
Arnold and the team he led made a major contribution to the success that is hub by Premier Inn. Guiding us through the early stage of the brand development, naming the brand and creating the the striking look and feel that brought the brand to life, at every step of the way Arnold has been central to the process. Even the wardrobe worn by the team saw the light of day in Arnold’s studio!
I just wanted to take the opportunity to thank you for your hard work, passion, and patience in 2014. As a global, matrix heavy organisation it often takes time and lots of stakeholder management to get agreement or conversely it needs to be done yesterday! Your ability to be a day to day support helps us hugely internally and we see you as an extended part of our team!
As we prepare to close for the year we’re really happy with what we’ve achieved, where we are today and passionate about what’s to come in 2015.
Due in no small part to Arnold’s personal can-do attitude and his always professional approach to problem solving, the Staybridge brand in EMEA is today a success story in that; 1. customers love the look and the feel of the design, and the spirit of the brand, 2. the owners are enjoying revenue beyond their initial expectations, and 3. IHG is very proud to hold out the brand launch as the template for how a new hotel brand should be launched. Although part of a broader team, much of the credit goes to Arnold for helping to bring the brand vision to life.
A sharp marketing mind and a great strategist, Arnold has been instrumental to bring our ideas and concepts to life. He has built an outstanding team of creative and communication specialists who helped us steer through the recession. Warm and personable, I always appreciate his honest advice. Exceptional creative and brand concepts, combined with great value!
Mechline are a very well established business in a mature and hotly contested market. The work Arnold led on our repositioning and rebranding certainly raised our profile as a quality provider. We grew turnover by 20% last year, some of which came from a collection of marketing activities around the re-branding.
We briefed Integrated Marketing to redesign our web site to reflect the development of our business into a technology driven solution provider. Their execution was exactly what we had hoped for and has been exceptionally well received by clients and prospects. Our on-going relationship has now extended beyond digital support and they have helped us optimise our marketing spend through carefully targeted activity.