Why choose us

An Integrated Approach

At Integrated Marketing we like to keep things simple; to this end we offer clients a straightforward 4-step approach.

This is an approach that puts the client at the centre.  Your perspective, experience and goals form the basis of everything we do.  Only through collaboration can we create a marketing plan that integrates seamlessly with your business goals.

This is a tried and trusted approach that allows us to deliver work that meets our clients’ expectations and then exceeds them, by being the result of genuinely integrated partnership.


Discovery

  • Where you sit in the market
  • How your competitors are acting
  • How users perceive your brand
  • What your staff are thinking and feeling
  • KPIs
  • USP
  • Goals
  • Challenge and Review

Strategy

  • Identify Lead Generation
  • Identify Demand Generation
  • Develop your philosophy and tone of voice
  • The personality and ethos your brand should express
  • Develop the Marketing & Content Marketing Plan
  • Aim to establish a clear direction for all marketing activity that seamlessly integrates into the overall business objectives

Graphic Design & Content

  • Generate creative concepts and visuals
  • Present and discuss concepts
  • Refine
  • Implement
  • Finalise

Measure & Review

  • Analytics
  • Report on Goals
  • Test the Strategy
  • Measure ROI
  • Refine

Have a question about our services? Message Us

Testimonials

Hub logo

Simon Ewins

COO hub by Premier Inn

Arnold and the team he led made a major contribution to the success that is hub by Premier Inn. Guiding us through the early stage of the brand development, naming the brand and creating the the striking look and feel that brought the brand to life, at every step of the way Arnold has been central to the process. Even the wardrobe worn by the team saw the light of day in Arnold’s studio!

InterContinental Hotels Group logo

Lianne Corriette

Global Employer Brand Director

I just wanted to take the opportunity to thank you for your hard work, passion, and patience in 2014. As a global, matrix heavy organisation it often takes time and lots of stakeholder management to get agreement or conversely it needs to be done yesterday! Your ability to be a day to day support helps us hugely internally and we see you as an extended part of our team!

As we prepare to close for the year we’re really happy with what we’ve achieved, where we are today and passionate about what’s to come in 2015.

Staybridge Suites logo

John Wagner

Vice President Staybridge Suites EMEA IHG

Due in no small part to Arnold’s personal can-do attitude and his always professional approach to problem solving, the Staybridge brand in EMEA is today a success story in that; 1. customers love the look and the feel of the design, and the spirit of the brand, 2. the owners are enjoying revenue beyond their initial expectations, and 3. IHG is very proud to hold out the brand launch as the template for how a new hotel brand should be launched. Although part of a broader team, much of the credit goes to Arnold for helping to bring the brand vision to life.

Sodexo Prestige logo

Anna Fenten

Marketing Director Sodexo Prestige

A sharp marketing mind and a great strategist, Arnold has been instrumental to bring our ideas and concepts to life. He has built an outstanding team of creative and communication specialists who helped us steer through the recession. Warm and personable, I always appreciate his honest advice. Exceptional creative and brand concepts, combined with great value!

Mechline logo

Ian Cresswell

Business development Director

Mechline are a very well established business in a mature and hotly contested market. The work Arnold led on our repositioning and rebranding certainly raised our profile as a quality provider. We grew turnover by 20% last year, some of which came from a collection of marketing activities around the re-branding.

Mechline logo

Richard Robinson

Chief Executive

We briefed Integrated Marketing to redesign our web site to reflect the development of our business into a technology driven solution provider. Their execution was exactly what we had hoped for and has been exceptionally well received by clients and prospects. Our on-going relationship has now extended beyond digital support and they have helped us optimise our marketing spend through carefully targeted activity.