Why choose us
An Integrated Approach
At Integrated Marketing we like to keep things simple; to this end we offer clients a straightforward 4-step approach.
This is an approach that puts the client at the centre. Your perspective, experience and goals form the basis of everything we do. Only through collaboration can we create a marketing plan that integrates seamlessly with your business goals.
This is a tried and trusted approach that allows us to deliver work that meets our clients’ expectations and then exceeds them, by being the result of genuinely integrated partnership.
- Where you sit in the market
- How your competitors are acting
- How users perceive your brand
- What your staff are thinking and feeling
- Challenge and Review
- Identify Lead Generation
- Identify Demand Generation
- Develop your philosophy and tone of voice
- The personality and ethos your brand should express
- Develop the Marketing & Content Marketing Plan
- Aim to establish a clear direction for all marketing activity that seamlessly integrates into the overall business objectives
Graphic Design & Content
- Generate creative concepts and visuals
- Present and discuss concepts
Measure & Review
- Report on Goals
- Test the Strategy
- Measure ROI
I have known Arnold for more than 10 years and have worked with him in my last 2 companies. Aside from his creative insights, and his outstanding project management skills (managing a client is not the easiest thing to do, but he does it with aplomb), I believe his most valuable attribute for a client is his appreciation that it is not about the creative, but rather it is the rigour and tenacity to ensure a positive answer to the question: does the effort produce results and is there demonstrable value for money. In other words, he appreciates we are running a business and the effort must move the company towards the goal. Arnold “gets it” and everything he does is focused on “results” for the client
Arnold and the team he led made a major contribution to the success that is hub by Premier Inn. Guiding us through the early stage of the brand development, naming the brand and creating the the striking look and feel that brought the brand to life, at every step of the way Arnold has been central to the process. Even the wardrobe worn by the team saw the light of day in Arnold’s studio!
I just wanted to take the opportunity to thank you for your hard work, passion, and patience in 2014. As a global, matrix heavy organisation it often takes time and lots of stakeholder management to get agreement or conversely it needs to be done yesterday! Your ability to be a day to day support helps us hugely internally and we see you as an extended part of our team!
As we prepare to close for the year we’re really happy with what we’ve achieved, where we are today and passionate about what’s to come in 2015.
Due in no small part to Arnold’s personal can-do attitude and his always professional approach to problem solving, the Staybridge brand in EMEA is today a success story in that; 1. customers love the look and the feel of the design, and the spirit of the brand, 2. the owners are enjoying revenue beyond their initial expectations, and 3. IHG is very proud to hold out the brand launch as the template for how a new hotel brand should be launched. Although part of a broader team, much of the credit goes to Arnold for helping to bring the brand vision to life.
A sharp marketing mind and a great strategist, Arnold has been instrumental to bring our ideas and concepts to life. He has built an outstanding team of creative and communication specialists who helped us steer through the recession. Warm and personable, I always appreciate his honest advice. Exceptional creative and brand concepts, combined with great value!
Mechline are a very well established business in a mature and hotly contested market. The work Arnold led on our repositioning and rebranding certainly raised our profile as a quality provider. We grew turnover by 20% last year, some of which came from a collection of marketing activities around the re-branding.
We briefed Integrated Marketing to redesign our web site to reflect the development of our business into a technology driven solution provider. Their execution was exactly what we had hoped for and has been exceptionally well received by clients and prospects. Our on-going relationship has now extended beyond digital support and they have helped us optimise our marketing spend through carefully targeted activity.