Our work

IHG Employer Brand

Creative | Branding

IHG Employer Brand

The brief

IHG’s award winning Employer Brand had been in place for a number of years when we were asked to update the look.

What we did

Created a clean, fresh look for the Employer Brand that gave the brand its own distinct identity whilst maintaining integrity with the IHG master brand. Applied the new look to all operational collateral used in hotels and corporate offices across the globe. Designed recruitment support material including on-line and press ad templates, updated social media sites, created presentations and a host of ad hoc projects for the global HR team.


An updated look for the Employer Brand that maintained its status as an award winning, industry leader.