Integrated Marketing is a branding and design agency that has a different approach.
We understand budgets, flexibility and the bottom line at the same time as offering innovative design solutions. Strategic thinking meets creativity to produce integrated marketing solutions that deliver.
When we work for you we work with you, taking the role of a genuine business partner as committed to your success as you are. The size of your project doesn’t matter, delivering exactly the solutions you need does.
Strategy + Creativity
As an integrated marketing agency, the core of our ethos is a combination of strategy and creativity. Our experience both client and agency side enables us to know what works and the artistry to make it work with style.
Simplicity + Effectiveness
We keep things simple. We get to know our clients and their market. Then we use this knowledge to craft custom made solutions. The solutions we create capture who and what you are, and we market those brands via channels and methods that cut through and strike home. We see things clearly, and so will your customers.
A Complete Solution
We get the job done from top to bottom. Account management, initial design and technical development all integrated toward a single aim. Our clients have full access to every part of the process, and this transparency keeps costs down and the bottom line front and centre.
Our branding and marketing insight is driven by knowledge and experience…
Effective integrated marketing is marketing that works, and we know how to create it…
Our creativity utilises two basic building blocks – deep rooted industry research and flexible visual expression…
Our in-house development team work at the cutting edge of the digital realm creating web sites that deliver…
The Key Team
ArnoldArnold Woodhouse has been a marketing director at both Granada and Forte Hotels where he was responsible for the repositioning of Granada’s high street rental operation into a retail focussed business and establishing Posthouse Hotels as a sector leading chain prior to the successful sale to what is now IHG. Specialising in creating or repositioning brands he has been at the heart of the development of hub by Premier Inn in the UK and IHG’s Staybridge Suites and Hotel Indigo in Europe and the Middle East. He has also worked with IHG on their award-winning Employer Brand and Interserve FM to develop a customer service programme for their prestigious contracts including the BBC, Boots and Land Securities Get in touch: email@example.com
NickyNicky Williamson has been an International HR Director with major hotel brands including IHG and Starwood developing and implementing global HR strategy, ensuring regional relevance and brand consistency in developed and emerging markets across EMEA. She has operated at a strategic level using her thorough knowledge of hotel operations to build strong partnership with Operators and Centres of Excellence to deliver great results through people. Now working with organisations bringing their Employer Brand to life through people processes in order to deliver their business objectives. She has recently worked with Interserve FM to develop the training programme for the prestigious BBC contract now being rolled out across the Interserve client portfolio. Get in touch: firstname.lastname@example.org
I have known Arnold for more than 10 years and have worked with him in my last 2 companies. Aside from his creative insights, and his outstanding project management skills (managing a client is not the easiest thing to do, but he does it with aplomb), I believe his most valuable attribute for a client is his appreciation that it is not about the creative, but rather it is the rigour and tenacity to ensure a positive answer to the question: does the effort produce results and is there demonstrable value for money. In other words, he appreciates we are running a business and the effort must move the company towards the goal. Arnold “gets it” and everything he does is focused on “results” for the client
Arnold and the team he led made a major contribution to the success that is hub by Premier Inn. Guiding us through the early stage of the brand development, naming the brand and creating the the striking look and feel that brought the brand to life, at every step of the way Arnold has been central to the process. Even the wardrobe worn by the team saw the light of day in Arnold’s studio!
I just wanted to take the opportunity to thank you for your hard work, passion, and patience in 2014. As a global, matrix heavy organisation it often takes time and lots of stakeholder management to get agreement or conversely it needs to be done yesterday! Your ability to be a day to day support helps us hugely internally and we see you as an extended part of our team!
As we prepare to close for the year we’re really happy with what we’ve achieved, where we are today and passionate about what’s to come in 2015.
Due in no small part to Arnold’s personal can-do attitude and his always professional approach to problem solving, the Staybridge brand in EMEA is today a success story in that; 1. customers love the look and the feel of the design, and the spirit of the brand, 2. the owners are enjoying revenue beyond their initial expectations, and 3. IHG is very proud to hold out the brand launch as the template for how a new hotel brand should be launched. Although part of a broader team, much of the credit goes to Arnold for helping to bring the brand vision to life.
A sharp marketing mind and a great strategist, Arnold has been instrumental to bring our ideas and concepts to life. He has built an outstanding team of creative and communication specialists who helped us steer through the recession. Warm and personable, I always appreciate his honest advice. Exceptional creative and brand concepts, combined with great value!
Mechline are a very well established business in a mature and hotly contested market. The work Arnold led on our repositioning and rebranding certainly raised our profile as a quality provider. We grew turnover by 20% last year, some of which came from a collection of marketing activities around the re-branding.
We briefed Integrated Marketing to redesign our web site to reflect the development of our business into a technology driven solution provider. Their execution was exactly what we had hoped for and has been exceptionally well received by clients and prospects. Our on-going relationship has now extended beyond digital support and they have helped us optimise our marketing spend through carefully targeted activity.